Grass never stops growing, which means there’s always a demand for this service. But how do you get customers for the lawn care services you provide? We’ll show you.
Learning how to get customers for a lawn care business isn’t too complicated. You don’t even need to have a lot of money in the bank, either. All you need is a solid drive to succeed and a plan.
Get a website
A professional website is a must-have for anyone serious about growing his or her lawn care or landscaping business. You don’t need an elaborate, complicated website. All you need is a simple website that contains vital contact information about your business and a way for visitors, who are would-be customers, to send a message to you directly without having to jump through hoops.
If you want to add some functionality to your website, there are some easy-to-add features such as online scheduling and easy payment by credit card or debit card. Customers are looking for convenience and the online bill pay options add great value to a business that is usually low-key.
Business branding
Branding plays an essential role in growing your lawn care business.
Vehicle decal wraps build branding for your lawn care business. People will remember your company’s name when thye need lawn care.
Vehicle wraps applied on your work trucks are both eye-catching and affordable. Another added benefit is that they help to protect the paint on your trucks, vans, or trailers from potential damages, such as scratches and UV damages to the exterior paint.
To keep your professional messaging on point, make sure that your company website and any printed or promotional materials, all match to keep everything aligned.
If you’re managing a team or crew of workers, investing in work shirts that bear your logo on the front or back helps to identify your staff members to customers, as well as to any potential clients who see your staff members when they are on the clock.
Build business through referrals
Personal referrals are one of the best ways to get customers for a lawn care business. If you already have a small customer base, and your clients are happy with your work, ask them to refer you to friends, family members, or associates who could use your services.
Always be sure to have business cards on hand to make it easier for happy customers to pass along your business information.
Join local associations and groups
Another way to get customers for your lawn care business is by joining local associations and online groups and participating within these organizations. Civic and business groups help you grow your personal and professional network and this opens up new opportunities.
For example, join your local Chamber of Commerce. You’ll get more ustomers by making valuable connections with professionals in your area. Many local business owners could be searching for the exact services you’re offering to keep the exteriors of their businesses looking terrific.
Use social media to get more customers
Social media websites like Facebook are another way to grow your customer base. How to do this?
Publish a business page that supports your company and keep it up to date. When promoting your business, pictures and videos work as powerful marketing tools to showcase the level of work you complete.
Other ways to utilize Facebook as a way to get customers is by joining local groups on the platform. Many of these groups serve as trusted resources for local people to find the things they are looking for in your shared area.
Before jumping right in and promoting your company, read the rules of the group. By doing so, you can avoid potential issues with the group administrators and other members of the group.
Add your business on review sites
Reviews are another way to increase customers. Get your business listed on review style sites such as Angi, Yelp, and others that provide another venue for potential lawn care or landscaping clients to find your company.
While it could take some time and effort to fill out your business profile across multiple websites, it’s worth doing, as it can give you higher visibility, and valuable citations and links back to your business website.
Complete your “Google My Business” profile
In addition to adding your business to review sites, another great way to get customers for lawn care is to make sure you’ve claimed your Google My Business (GMB) listing. This service is free for all business owners and helps ensure your landscaping company comes up in search results when people are searching from their desktop, laptop, tablet, or smartphone.
When completing your GMB listing, fill out all of the fields available for the most favorable results. Open fields include your business phone number, business address, operating hours, the services you offer, brands you use or carry, links to your business website, and a place to upload photos or videos.
Do a great job
One of the easiest ways to get customers for your lawn care business is by consistently doing a good job! Pictures are worth a thousand words, so let them speak for you on your site, through social media, and on Google My Business.
Happy growing!
Main Photo Credit: Nicholas J Klein | Canva Pro | License
