Things to pay attention to
Quantity and pricing
Some companies will send sample packs so you can compare quality and print. These companies usually
require orders in large batches 50-100 and prices range depending on the customizations you have
selected (example: $x for 50 cards).
Before committing to large bulk orders, make sure you are satisfied with your design options. Some
companies may offer discounts or subscriptions for refills. Avoid incredibly expensive business
cards/designs unless you have a marketing plan to heavily utilize your cards and make them a staple of
your business image.
The readability of the card
Is it something that instantly states that the company is a lawn care business? Is your contact
information clear and easy to understand? Is your company name easy to look up or inquire about with
family and friends?
Cards should be legible and easy to understand. They shouldn't have so many details that the central
message the card gets lost.
The colors used on the card
How do they look? Is there a difference between a glossy green card and a matte green card? Which looks
best? Is one harder to look at because of the light reflecting on it outdoors? Most lawn care companies
use green in their logos and business cards. Is there another color that is just as effective?
The feel of the card
Does it feel luxe? Is the paper thick or thin? Does it feel cheap? Does it feel like something that can
withstand being carried around in someone's wallet or placed on their fridge? Is it semi-matte, matte,
semi-glossy, or glossy?
The placement of lawn care business card slogans
Is the logo large and prominent on the back of the cards? Or, are they small and placed underneath the
contact information of the lawn care company? Are they above the name of the business owner or below it?
Does the slogan catch the customer’s eye right away, or is it something that blends in with all of the
rest of the information?