A common question in the lawn care industry is, “how do I advertise my lawn care business?” Our response is “carefully.” There are right and wrong ways to advertise lawn care businesses. For the people who are hoping to increase their lawn care marketing success, the best advice is to be flexible. Technology has completely changed the way that customers respond to physical and digital lawn care marketing materials.

If a business owner wants marketing ideas for lawn care business, they must be flexible in their approach. To be successful, they must adapt to changes in the community and industry. After all, if they can’t appeal to lawn care clients, they won’t be able to stay in business long.

Advertise through direct mail and digital marketing

Marketing a lawn care business can’t just be done for a short duration of time and be considered finished. It’s an ongoing effort that requires companies to utilize direct mail and digital marketing. The best way to advertise a lawn care business is frequently!

Advertising a lawn care business becomes less of a mystery for business owners as they’re able to approach promotion from all angles. Some customers spend a great deal of time online, and many respond to flyers and advertisements that they receive in their home’s mailbox.

It’s important to maintain a physical and digital presence. Below, learn how a well-developed social media profile helps drive sales. If done correctly, this can become a way to promote your lawn care business efficiently.

Fill out social media profiles entirely

The best way to get lawn care clients is to have every social media profile for your business filled out entirely and keep them up to date. Businesses should have their name, physical location, phone number, email address, and website URL listed on every platform they have an account on.

The creation of new social media accounts is one way to promote your lawn care business, and the fluffing up of existing profiles with relevant contact information is another.

It helps to maintain a consistent look from one platform to the next. Brand consistency is imperative to the success of businesses of all sizes, as mentioned in greater detail as the next suggested tip.

using social media for lawn care business promotion

Maintain brand consistency

One thing that many companies do without realizing it has too many differences between their online accounts. They use different colors and fonts to try to get their message across. One word of advice for lawn care company owners that helps them succeed is to create brand consistency throughout all of their marketing materials.

That means that their social media accounts match their website, which matches their storefront marketing materials. Everything looks and feels authentic, and like part of their brand. At a glance, a customer should be able to know which company they’re dealing with just by the logo, font, or color they’ve chosen to use in their advertising and marketing campaigns.

Customers tend to promote what they love. By rewarding the behavior through an advertised referral program, businesses can capitalize on new clients frequently.

Free advertising is very beneficial as it allows businesses to extend their reach without adding more money to their marketing budget.

Start a referral program for happy customers

Marketing your lawn care business takes creativity. It requires out-of-the-box thinking every day. A referral program allows lawn care service providers to take advantage of word-of-mouth advertising because happy customers tell their family and friends about the business they hired to work on their lawn.

Free advertising is very beneficial as it allows businesses to extend their reach without adding more money to their marketing budget. By rewarding customers who refer other people to a lawn care business, owners benefit from the introduction. They can give their client a money savings offer or complimentary service with every specified number of referrals that they direct to the business.

Quality content keeps customers coming back for more. They share photos, text, and videos they find interesting with people in their inner circle who could benefit from hiring a good lawn care company.

Provide valuable content for clients to consume

People want to know what they can do to have a healthier lawn. They seek advice from experts like you regularly. Marketing ideas for lawn care business professionals include regular content generation and distribution through blogs, articles, videos, photos, and social media posts.

The online presence that a lawn care business creates for themselves is an essential tool that increases visibility. By creating fresh content regularly, it helps the business stay at the forefront of their lawn clients’ minds. Whenever they need lawn care services, they know to call the company that they interacted with online.

Two men with a laptop

Practice makes perfect

Marketing your lawn care business takes practice. It involves trial and error to figure out what appeals to your client base. By following these outlined industry standards, lawn care companies of all sizes stand a better chance of succeeding in their marketing efforts.

If a company discovers that its marketing efforts have fallen short, it’s time to evaluate why. They’re able to come back stronger and better informed the next chance they have to reach out to their clients. With one failure under their belts, they can finetune their marketing plan in a way that is sustainable long-term.

It's important to stay open-minded and adapt to new strategies.

Make good use of all the resources available for you to utilize

When a person spends months unaware of how to get lawn care clients, they’re causing their business unnecessary harm. If you strike a successful marketing strategy, you may need to adapt your business plan or strategy to accommodate an increase in customers. It's great to have scheduled appointments pouring in, but without the resources to manage them things might slip through the cracks or people will learn your business is unreliable.

With all of the lawn care marketing materials readily available at their disposal, it’s easy to turn things around in shorter amounts of time. Marketing strategies that worked for your business in the past might not always work. It's important to stay open-minded and adapt to new strategies. Lawn care marketing success awaits anyone with a lawn care business who is willing to implement the advice listed here.

Marketing is an essential part of any business. Companies who want to drive business to their physical locations or appeal to more people in the area online, need to know how to advertise in a way that isn’t forceful or even annoying. They can instead take the opportunity to introduce themselves to potential customers and point out what makes them different and worth hiring.

Sign up to become a pro.

Get more lawn care customers instantly with Lawn Love.

Apply Now →

Keep reading

Related articles