Video Outdoor hurricane prep reminders
Lawn Love's reminders on prepping your yard and outdoor property ahead of hurricane season.
Our story
How Lawn Love grew from a San Diego frustration to a coast-to-coast network.
2014
The idea behind Lawn Love
Founder Jeremy Yamaguchi had a frustration shared by homeowners everywhere: finding a reliable, professional lawn care provider was harder than it should be. The on-demand model that worked for rides and dinner hadn't reached lawn care. He set out to change that.
- Multiple calls
- Long waits for a quote
- Unpredictable service
- No accountability
Jeremy YamaguchiFounder, Lawn Love
2014–2020
Backed and growing
Lawn Love launched in San Diego and grew quickly, attracting backing from Y Combinator, Barbara Corcoran of "Shark Tank" fame, Pro Football Hall of Famer Joe Montana, and others — totaling $6.7 million in funding. Within a few years it had expanded into markets across the country, handling not just mowing but fertilization, weed control, leaf removal, gutter cleaning, snow removal, and more.
Aug 2021
LawnStarter acquisition adds more pros, services
Lawn Love was acquired by LawnStarter in a cash-and-stock deal — a company whose CEO Steve Corcoran had once called Lawn Love "our most fearsome competitor." Together they created the most comprehensive platform for outdoor services in the U.S. Lawn Love operates as a distinct brand, with Corcoran serving as CEO.
Steve CorcoranCEO, LawnStarter & Lawn Love
Today
The same mission, a wider reach
Lawn Love has expanded beyond mowing in two ways: standalone services — customers no longer need an active mowing subscription to book fertilization, leaf removal, and bush trimming — and nearly 30 services total covering lawn health, seasonal maintenance, and property care. The mission is the one Yamaguchi articulated at launch: make outdoor services easy.