Media Kit: Lawn Love

Media Kit: Lawn Love

Lawn Love makes lawn care easy — and now Lawn Love makes nearly every other outdoor service fast, easy, and guaranteed.

How does Lawn Love make lawn care and other outdoor services easy? You can book lawn mowing and nearly 30 other services through one account, one app, and all with one guarantee. If you’re not happy, we’ll redo the work or refund the money.

Set your frequency of mowing or other services or change your pro with just a few clicks.

Get a great-looking lawn without the hassle and get peace of mind the job will be done right.

How Lawn Love is different from other lawn care companies

We have more than 26,000 active lawn care and outdoor services pros across nearly every city in the United States.

You can book lawn mowing (which is what most customers do), but if you don’t need mowing, we offer a handful of standalone services directly).

And as a Lawn Love customer, you can unlock access to nearly 30 outdoor services in total — all managed through one account, one app, and covered by one guarantee.

The idea behind Lawn Love

Jeremy Yamaguchi
Lawn Love founder Jeremy Yamaguchi

In 2014, Lawn Love founder Jeremy Yamaguchi had a frustration shared by homeowners across the country: Finding a reliable, professional lawn care provider was harder than it should be.

  • Multiple calls.
  • Long waits for a quote.
  • Unpredictable service.
  • No accountability when something went wrong.

The model that worked for ordering a ride or getting dinner delivered hadn’t reached lawn care. Yamaguchi set out to change that.

Lawn Love launched in San Diego and grew quickly, attracting backing from Y Combinator, Barbara Corcoran of “Shark Tank” fame, Pro Football Hall of Famer Joe Montana, and others — totaling $6.7 million in funding.

In just a few years, Lawn Love had expanded into markets across the country, with pros handling not just mowing but fertilization, weed control, leaf removal, gutter cleaning, snow removal, and more.

LawnStarter acquisition adds more pros, services

Steve Corcoran
LawnStarter and Lawn Love CEO Steve Corcoran

In August 2021, Lawn Love was acquired by LawnStarter in a cash-and-stock deal. LawnStarter CEO Steve Corcoran had called Lawn Love “our most fearsome competitor.” Now the two were coming together.

The LawnStarter/Lawn Love combination created the most comprehensive platform for outdoor services in the U.S., with a pro network mowing lawns and providing other outdoor services from coast to coast.

Following the acquisition, Lawn Love operates as a distinct brand. Corcoran, co-founder and CEO of LawnStarter, serves as CEO of Lawn Love.

In recent years, Lawn Love has expanded beyond its original mowing focus in two important ways:

Standalone services: Customers no longer need an active mowing subscription to book services like fertilization, leaf removal, and bush trimming. Each service is available to book directly.

Nearly 30 services total: As a Lawn Love customer, you can unlock access to the full breadth of what Lawn Love pros can provide – nearly 30 outdoor services covering lawn health, seasonal maintenance, and property care.

The Lawn Love mission now is the same one Yamaguchi articulated at launch: Make outdoor services easy. The ability to deliver on that promise is a whole lot simpler with tens of thousands of additional lawn care pros.

Who uses Lawn Love?

Lawn Love serves a wide range of customers who share one thing in common: They want outdoor services handled quickly, professionally, and without the hassle.

  • Time-pressed homeowners who want a great-looking yard without managing the relationship themselves.
  • Real estate agents who need fast, professional curb appeal before a listing goes live or an open house opens — often within 24 to 48 hours.
  • Property managers and landlords overseeing multiple properties through a single account.
  • HOA managers who need consistent, scheduled service across communities.
  • Vacation rental owners who want their property looking great between guest stays.

By the numbers

  • Founded: 2014, San Diego, CA
  • Founder: Jeremy Yamaguchi
  • Total funding: $6.7 million (pre-acquisition)
  • Acquired by LawnStarter: August 2021
  • Current CEO: Steve Corcoran
  • Active pros on platform: 26,000+
  • Services available: Standalone bookings plus nearly 30 total services for Lawn Love customers
  • Guarantee: Re-mow or full refund if not satisfied

Services available through Lawn Love

You can book these standalone services directly (you no longer have to be a Lawn Love customer to book these):

  • Lawn mowing and maintenance
  • Bush and shrub trimming
  • Lawn fertilization and other lawn treatments
  • Flower bed weeding
  • Leaf removal
  • Mosquito control
  • Aeration
  • Aeration and overseeding
  • Pool cleaning

Plus nearly 30 outdoor services are available to Lawn Love customers.

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Media contact: [email protected]    

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Latest news releases

Lawn Love App Makes It Even Easier to Book Lawn Care Services (October 11, 2023)
LawnStarter Acquires Lawn Love to Create Powerhouse in On-Demand Outdoor Services
SpaceX engineer joins Lawn Love (Landscape Management, February 2, 2021)
Lawn Love hires former SpaceX engineer (Lawn & Landscape, January 28, 2021)
Y Combinator-backed Lawn Love grabs $1.9M to help you get some TLC for your grass (VentureBeat, November 12, 2014)

Lawn Love in the news

WWLTV – Outdoor hurricane prep reminders – YouTube (WWLTV New Orleans, July 7, 2026)
Don’t Give up on Planting Veggies Just Yet—Here’s What to Plant in July for a Fall Harvest (Yahoo!Life, July 4, 2026)
Rain, high gas costs impact Texas landscaping (Spectrum News 1, July 1, 2026)
Is It Too Late To Plant Grass Seed In June? The Surprising Answer From Lawn Care Experts (Homes & Gardens, June 8, 2026)
Lawn watering costs are highest in these cities — see the list (Fox 4 News, May 27, 2026)
An Expert Says This Is the Worst Time to Mow Your Lawn—And It Might Surprise You (The Pioneer Woman, May 8, 2026)
How to Use Orange Peels in Your Garden to Boost Plant Health and Deter Pests (Martha Stewart Magazine, April 25, 2026)
9 Fast-Growing Ground Cover Flowers That’ll Add Instant Color to Your Yard (Real Simple, April 23, 2026)
How to Create a Butterfly Balcony (Homes & Gardens, March 14, 2026)
6 Signs You Have Lawn Grubs (and How to Fix It Before They Ruin Your Grass) (The Spruce, March 9, 2026)
4 Reasons to Clean Plant Supports in Winter (Homes & Gardens, November 23, 2025)
Top States for Camping 2025 (The Manual, November 8, 2025)
Snowiest Counties in America (News Radio 560KPQ, Wenatchee, Washington, November 8, 2025)
The Best Time to Edge Your Lawn for Healthier, Greener Grass, According to the Pros (Martha Stewart Magazine, syndicated on AOL, November 8, 2025)
Leave Annuals in the Ground or Pull Them Up Before Winter? (The Spruce, October 31, 2025)
How to Get Rid of Nutsedge (Bob Vila, October 4, 2025)
Can’t shovel yourself out? There’s an app for that (WDRB-TV, February 15, 2021)
Lawn Love – The Uber for Lawn Care, Gardening Services (and someday Snow Removal) Launches in Buffalo (Buffalo Rising, Sept. 30, 2020)
Lawn Love puts idle mowers to work (KOIN-TV, Portland, April 20, 2020)
Lawn Love Launches In Pittsburgh Area (KDKA- TV Pittsburgh, Sept. 6, 2019)
Uber-like Lawn Love service debuts in Orange County (Orange County Register, April 8, 2019)
Tech startups target lawn care market (San Diego Union-Tribune, June 12, 2015)
Lawn Love Wants To Bring The Whole “Software Eating The World” Thing To Your Own Backyard (TechCrunch, July 24, 2014)

Jeff Herman

Jeff Herman, editor-in-chief of Lawn Love, mowed lawns as a teen, and his uncle owned the biggest sod business in St. Louis. Previously, Herman worked at The New York Times and CreditCards.com.