Many businesses don’t utilize social media to the best of their ability. If you have a website, and you’ve
established your social media business profiles then you’re on the right track. Social media can be
extremely intimidating if you aren’t familiar with it. You probably love the concept of building a loyal
online community and getting new clients from social media, yet you want to make smart business decisions
without wasting time or money. Social media does require a significant amount of time and effort. It should
be updated regularly in an effort to stay relevant. Social media won’t really help you if you aren’t using
Your social media profile should be an extension of your website. Start with the basics. At minimum, your
website should include your company name, contact information, place of business, services offered, pictures
of your work, and most importantly -- share your positive reviews!
Posts with pictures get a higher reach & engagement than posts with text only. This gives potential
customers a chance to see what your company is really like.
The two most popular social media platforms for business are Facebook and Instagram.
You can join local Facebook groups or use the Facebook marketplace to establish a community presence. You
can think of these platforms as an open exchange where users can buy and sell products or services. There
are tons of groups for every community, in all areas of the world. Do a search for your city, and you’ll
find Facebook groups that allow people to post and advertise their services. A buy and sell group is like a
regular Facebook group except it lets members list their services for sale. This way, people who you aren’t
friends with, or who haven’t seen your page are able to see your services as well. This gives you a way to
engage with potential customers on a 1:1 basis and foster strong relationships with them.
You can even go as far as paying for ads on social media. This is a slightly more advanced tactic than just
creating a profile and posting content. You can create and run ad campaigns using simple self-serve tools,
and track their performance with easy-to-read reports.
Lawn Love takes care of the marketing for you, so we wrap up a lot of these individual channels in one