Operating a lawn care business can be an extremely lucrative career. However, success does not come overnight. Business owners in the lawn care industry can attest to the hard work and perseverance they put into their businesses to help them grow. It can be hard for someone who is just starting their business to get enough customers to be profitable. So how do you get customers? Traditional marketing includes print, broadcast, direct mail, and telephone, but as technology develops, marketing methods become more advanced. Take a look at the following non-conventional ways of marketing to land local customers right in your neighborhood.

Neighborhood homes

Word of mouth

Word of mouth is arguably the most powerful way to build your customer base. Happy customers will be loyal to your business. To create loyal customers, build a relationship by consistently providing them with value. If you save them time or money, make their yard look better than ever before, or you relieve them of the stress of worrying about their property, they’re going to want you to keep coming back and will recommend your services to others.

Think about a time when you received a product or service that was so outstanding, you just had to share it with everyone you knew. That is considered free marketing. Whether it’s a public review on a website like Yelp or Google, or just a neighbor sharing with another neighbor the reason the front lawn looks so good, word of mouth referrals are invaluable.

You can also offer incentives to your customers when they refer new clients to you. You can offer $5 off for every customer referred to you by someone else. This small investment will pay for itself when you have a steady stream of customers. People are much more likely to tell their friends, family, coworkers, and neighbors about a great service they received if they are going to be compensated for it.


In simple terms, a lead is an individual with an interest in what you are selling. There are websites and platforms that sell leads to lawn care businesses that need customers. Many companies promise to help grow your business by giving you the best leads when it comes to lawn care or landscaping.

Because a lead is not a guaranteed customer, paying for those leads can quickly add up, especially if the homeowner is just window shopping or if you are not able to quickly sell the customer on your business.

You usually pay per lead, or you can pay a flat rate to have a membership to the lead website. Most of the time you will receive the lead’s contact information and then negotiate deals directly with them.

Lawn Love allows you to pick up whatever jobs you want, fill out your schedule, and you’re good to go.

Lead-based services

Different than leads in the form of potential customers, all-in-one lawn care apps (lead-based services) give you leads in addition to a business software platform. Once you are vetted and screened by the company, you’ll have access to the jobs and customers on their platform. They take care of the payments, paperwork, scheduling, routing, and customer service, so all you have to do is show up and do the service! Pricing is transparent so you can see what you’re going to be paid before you pick up a job. These customers are already converted to actual jobs that are up for grabs, meaning no further conversion of selling efforts are needed on your part.

Some of the most popular lead-based websites are Lawn Love (us!), Thumbtack, HomeAdvisor, and Nextdoor.

Lawn Love allows you to pick up whatever jobs you want, fill out your schedule, and you’re good to go. We also handle all the customer service, accounting, and collections; freeing you up to spend less time on the back-office work and more time in the field earning money. And that’s just the start: Our advanced job clustering and routing algorithms help build you much denser routes, allowing you to do up to twice as many jobs per day while slashing your fuel expenses and idle time.

man using a lawn mower on a field
Lawn Love takes care of the marketing for you.

Social media

Many businesses don’t utilize social media to the best of their ability. If you have a website, and you’ve established your social media business profiles then you’re on the right track. Social media can be extremely intimidating if you aren’t familiar with it. You probably love the concept of building a loyal online community and getting new clients from social media, yet you want to make smart business decisions without wasting time or money. Social media does require a significant amount of time and effort. It should be updated regularly in an effort to stay relevant. Social media won’t really help you if you aren’t using it skilfully.

Your social media profile should be an extension of your website. Start with the basics. At minimum, your website should include your company name, contact information, place of business, services offered, pictures of your work, and most importantly -- share your positive reviews!

Posts with pictures get a higher reach & engagement than posts with text only. This gives potential customers a chance to see what your company is really like.

The two most popular social media platforms for business are Facebook and Instagram.

You can join local Facebook groups or use the Facebook marketplace to establish a community presence. You can think of these platforms as an open exchange where users can buy and sell products or services. There are tons of groups for every community, in all areas of the world. Do a search for your city, and you’ll find Facebook groups that allow people to post and advertise their services. A buy and sell group is like a regular Facebook group except it lets members list their services for sale. This way, people who you aren’t friends with, or who haven’t seen your page are able to see your services as well. This gives you a way to engage with potential customers on a 1:1 basis and foster strong relationships with them.

You can even go as far as paying for ads on social media. This is a slightly more advanced tactic than just creating a profile and posting content. You can create and run ad campaigns using simple self-serve tools, and track their performance with easy-to-read reports.

Lawn Love takes care of the marketing for you, so we wrap up a lot of these individual channels in one convenient package!

Sign up to become a pro.

Get more lawn care customers instantly with Lawn Love.

Apply Now →

Keep reading

Related articles