800-706-4117 Call now!
Starting a Company

Eco Friendly Lawn Business

8 min read

growing lawn care business from scratch like a small plant

The motivation to go green has become part of many company’s social responsibilities. There are more and more environmental concerns that can only be addressed through green initiative business practices.

Not only is it conscientious, but it's also in high demand today. There are entire cities that vow to be more green with their lifestyle and habits. Many areas of the country would benefit from and be very interested in the presence of an eco-friendly lawn care business. Besides just appealing to customers, there are many benefits in starting an eco-friendly lawn business.

Benefits of an eco-friendly lawn business

People want to live more conscientiously when it comes to caring for the planet. This includes seeking the services of a company that helps them achieve their goal of being more green. That's where eco-friendly lawn care companies come in. Pros can service a growing "niche" of customers that want all natural or eco-friendly lawn care. These alternatives are not yet easy to find for customers in this industry, and it will help secure the business and trust of these clients.

Pesticides and herbicides, gas powered engines, and high water use are all things that can be detrimental to the environment. Making changes in regards to these aspects can help a company become more green-oriented.

Costs of operation can be far less taxing on a person's wallet when they elect to use natural weed killers and lawn care practices. It may take them more time to complete a yard, but it's far more economical and sustainable. Alternative options make room for creative and inexpensive solutions that keep operational costs lower and profit margins higher.

making your investment in a lawn care company grow
Lawn Love uses mapping algorithms to make the most out of every service trip.

Eco-friendly business ideas

Lawn Love uses mapping algorithms to create dense routes. Using “smart” routing so pros can make the most out of every trip and usage of a gas powered engine. You can hit multiple properties within a small area, and you won't be driving all over town to service customers.

You can look for sponsorship or partnership deals with local green companies (like solar, pool services, recycling, green-vehicle dealerships) and see if you can be compensated to help advertise their services to your customers by adding support decals on your truck.

There is no waste created with an online ad campaign.

Ways to advertise your eco-friendly lawn business

Advertising an eco-friendly lawn care business can be challenging. You don't want to produce unnecessary waste by printing postcards, flyers, and brochures. There are many alternative ways to advertise without using printed materials. Even if you plan on using paper materials, you can choose recycled papers or even be willing to invest in biodegradable or seeded papers that are plantable. It's a clever and memorable way to attract attention from the public. If you choose to go green with marketing materials, you should include that information in your marketing information as a way to entice customers. Explaining that you do things green or digitally because you care about customer convenience and the environment is an attractive business aspect.

The world is full of internet users, with a majority of them being mobile phone users. Although business owners cannot dictate how green a person lives daily, they can do things that make it easier for customers to be environmentally-conscious. One way is to rely heavily on digital communications, this works because people are already online. There is no waste created with an online ad campaign because no paper is used, mailed out, then discarded. When the advertisement is no longer relevant, deleting it takes seconds to do and makes way for a new promotion or event.

Last year, Facebook had 2.5 billion active monthly users and Instagram had 120 million users in the United States alone. These statistics demonstrate the opportunities that await lawn care business owners online. By creating a digital footprint that encourages ethical practices, green lawn care, and water conservation tips, entrepreneurs can conscientiously advertise their business throughout their community and neighboring cities without being wasteful or harmful to the planet.

Another great way to be green, is to start a referral program. This gives happy clients a reason to tell their families, friends, neighbors, and co-workers about the business that helped them get their yard looking great. Offering a small discount in exchange for referrals is enticing enough for many people to follow through on their promise. The company receives more business without needing to do anything more than provide excellent customer service year-round.

Grass on white

Volunteering to clean up parks, rivers, streams, and beaches are among some of the best ways to practice being active in the community while still attracting new clients to their lawn mowing business. Sponsoring a local sports team or helping with an adoption event at a local animal shelter are other options that put a business front and center where people can see it and learn about its value. Coming up with ideas that benefit the community regularly provides continuous exposure to a lawn care company that offers eco-friendly services year-round.

Knowing how to advertise a business helps owners who specialize in eco-friendly lawn care stand out in the communities they provide services in. It allows them to make a name for themselves through consistent branding online and in-person. It also lets them tell their stories so that people remember their name and call on them when they need assistance with their lawns and landscaping.

An eco-friendly lawn care business has its benefits. In addition to providing a service that many people need, it's better for the environment and a business owner's bank account. Many lawn care services utilize ways to conserve energy and preserve natural resources. There are cost-effective ideas that don't harm the planet by creating carbon emissions or use harsh chemical fertilizers to help the grass grow.

There is currently a huge market for these types of businesses. As people look for better ways to live their lives, such as care for and treat their lawn, the demand for green lawn care companies continues to increase. Anyone who wants to explore the niche will find valuable resources within reach as long as they're willing to research them.

Sign up to become a pro.

Get more lawn care customers instantly with Lawn Love.

Apply Now →

Keep reading

Related articles