Ways to advertise your eco-friendly lawn business
Advertising an eco-friendly lawn care business can be challenging. You don't want to produce unnecessary
waste by printing postcards, flyers, and brochures. There are many alternative ways to advertise without
using printed materials. Even if you plan on using paper materials, you can choose recycled papers or
even be willing to invest in biodegradable or seeded papers that are plantable. It's a clever and
memorable way to attract attention from the public. If you choose to go green with marketing materials,
you should include that information in your marketing information as a way to entice customers.
Explaining that you do things green or digitally because you care about customer convenience and the
environment is an attractive business aspect.
The world is full of internet users, with a majority of them being mobile phone users. Although business
owners cannot dictate how green a person lives daily, they can do things that make it easier for
customers to be environmentally-conscious. One way is to rely heavily on digital communications, this
works because people are already online. There is no waste created with an online ad campaign because no
paper is used, mailed out, then discarded. When the advertisement is no longer relevant, deleting it
takes seconds to do and makes way for a new promotion or event.
Last year, Facebook had 2.5 billion active monthly users and Instagram had 120 million users in the
United States alone. These statistics demonstrate the opportunities that await lawn care business owners
online. By creating a digital footprint that encourages ethical practices, green lawn care, and water
conservation tips, entrepreneurs can conscientiously advertise their business throughout their community
and neighboring cities without being wasteful or harmful to the planet.
Another great way to be green, is to start a referral program. This gives happy clients a reason to tell
their families, friends, neighbors, and co-workers about the business that helped them get their yard
looking great. Offering a small discount in exchange for referrals is enticing enough for many people to
follow through on their promise. The company receives more business without needing to do anything more
than provide excellent customer service year-round.
Volunteering to clean up parks, rivers, streams, and beaches are among some of the best ways to practice
being active in the community while still attracting new clients to their lawn mowing business.
Sponsoring a local sports team or helping with an adoption event at a local animal shelter are other
options that put a business front and center where people can see it and learn about its value. Coming
up with ideas that benefit the community regularly provides continuous exposure to a lawn care company
that offers eco-friendly services year-round.
Knowing how to advertise a business helps owners who specialize in eco-friendly lawn care stand out in
the communities they provide services in. It allows them to make a name for themselves through
consistent branding online and in-person. It also lets them tell their stories so that people remember
their name and call on them when they need assistance with their lawns and landscaping.
